Our process BRANDOLOGY™ helps uncover, explore, define and give voice to your brand.
It’s our tried and tested method developed over 15 years to help shape your purpose, your story and your identity. This simply means that your customers understand who you are, what makes you tick, where you sit in the marketplace and what you do for them.
Our ‘uncover’ workshops are both fun and intense.
We question everything to get to the essence of your company, its purpose and its mission. It’s time to understand your customers and what drives them to engage with you. We want to define your single most important goal, in one sentence. Then we go about defining a brand strategy that inspires you and your people.
Our ‘explore’ process is about understanding you and your sector.
We research, read, review and critique your current marketing, your social media footprint and your content. It’s time to question what kind of voice you have, how people interact with it and how you’re perceived in the marketplace. Then we look at everyone else, from direct competition to outside influences.