The Fuelcard Company are on eof the biggest suppliers of fuel cards in the UK. They tasked us to come up some direct mail ideas to drive sales.

Well.....they knew that we wouldn’t stop there....

After critiquing the current mailers, conversion rates, researching the competition and brainstorming ideas we came up with a much bigger concept. A big campaign theme that could run across the whole company and across a whole range of media channels.

‘Fight the Pump Price’ was the campaign theme to rally against rising fuel costs, to incite action against fuel bills and to give a revolution feel to the whole campaign. The campaign is to run across direct mail telesales, social media, sales promotion, web and a PURL campaign.

The Fuelcard Company loved it. “This is the best thing we’ve ever been presented, and what we’ve been waiting for from all the other agencies we’ve used”.