Gecko provide print management, web-to-print technology and marketing campaign management to such clients as Bupa, Mecca Bingo and Carlsberg. We got approached to do a PURL campaign that was to go out to some high profile prospects. The desired result being a lead in to talk about PURL marketing and for Gecko to take over their marketing.

The concept became a ‘Mission Impossible’ theme and the PURL site is made to feel like you are an agent logging in and becoming a marketing specialist. To drive people to the site we sent out a mailer with a magnifying glass and their PURL printed in 3 point type, so the mailer was interactive and eye-catching

The response has been fantastic and Gecko are now working on a nationwide campaign for Enterprise Inns off the back of the PURL. It simply has to be seen to understand hoe good it is. Check the link.