Our rebrand for John Penny and Sons has been nothing less than industry shaking.

As wholesale butchers, farmers and meat manufacturers, they are in an old industry and needed a new and fresh approach to make an impact. Our complete overhaul of their brand and marketing has had a major impact in the industry, heads have turned and they’ve just had an amazing turnover for December 2010.

Our brand icon takes the ‘J’ and the ‘P’ and creates a ‘meat hook’. This has become their hero icon and has been put on everything from stationery to bags, billboards to boxes, and a whole host of marketing material. Industry insiders have said that no-one else has got a chance to catch them up in 2011, it’s going to be a great year for John Penny.

“Simply stunning! The branding is fantastic and I am now very excited for all future developments, and I must say it has been a pleasure to work with you.

Feedback from people we have spoken to is ‘the best website I have ever seen’.”

Juliette Johnson

Office Manager