ALLGOOD. The Rebrand.

Branding for the Power of Good

The company has grown and changed so much in the last two years, that our old brand no longer reflected our work, vision or ambition. Through a lot of blood, sweat, tears, fears and beers we’ve finally unveiled our brand new look.

This website is the heart of our new brand positioning, it helps explain our purpose – Branding For The Power Of Good. We’ve been increasingly working on ‘good’ projects that are driven by sustainability, environment, social good, food and education. They are such important causes and we’re at such a crucial point in history with the climate crisis, that we felt we had to step up and put our flag in the sand.

We’re dedicated to doing some good in the world, to use our creativity for change.

We’ve gone through a complete rebrand with a new logo, stationery, literature, office branding, internal comms and a sparkly new showreel video (see below). The team are very proud of it. We’ve also unleashed a raft of new case studies and redesigned our website, have a nose around and see the amazing causes and briefs we’ve been tackling. It’s ALLGOOD.

Brand Strategy

Brand Positioning

Visual Identity

Interior

Merchandise

Literature

Video

Creative Change Makers

We like to do good work. Work that makes a difference in the world. Work that helps drive discussion, action and change. And work that looks beautiful of course.

We’ve tackled the challenge of food scarcity and food waste in Nairobi, Kenya. We’ve flown to Bali to help the internationally renowned Green School. We work with a sustainability pioneer in Budapest on a range of projects from biodiverse solar farms to environmentally-friendly football. But you don’t have to be a planet-saving company to work with us. We’re just as happy working on a brand for an SME that wants creativity, ideas and obsessively dedicated branding experts.

Creative Change Makers

We like to do good work. Work that makes a difference in the world. Work that helps drive discussion, action and change. And work that looks beautiful of course.

We’ve tackled the challenge of food scarcity and food waste in Nairobi, Kenya. We’ve flown to Bali to help the internationally renowned Green School. We work with a sustainability pioneer in Budapest on a range of projects from biodiverse solar farms to environmentally-friendly football. But you don’t have to be a planet-saving company to work with us. We’re just as happy working on a brand for an SME that wants creativity, ideas and obsessively dedicated branding experts.

Our creative space

As part of the rebrand we’ve created a new office space for the Do Gooders.

The new brand adorns the walls, our message of creativity for good is front and centre, and we’ve got our very own ‘ideas space’ where we can brainstorm, sketch, write and create ideas for change.

Along with all this we have some new merchandise in the form of sketchbooks, coffee cups and our concept craft ‘idea beer’.