Fieldhead Carr Primary School

Headteacher Becky told us:

“We want to re-imagine what a primary school brand can look like, to create something the whole community can be proud of”.

Brand Positioning

Visual Identity

Literature

Stationery

Signage

Website

Educating the School Market

Primary Schools don’t do branding. They typically have logos created by pupils and it’s always a tree. Fieldhead Carr wanted something different. Arriving in a blaze of change, their new Headteacher, Beki Vargassof, had a vision for the school that uprooted any trees and ushered in a more sleek and corporate look, while retaining some fun and energy for the kids.

Educating the School Market

Primary Schools don’t do branding. They typically have logos created by pupils and it’s always a tree. Fieldhead Carr wanted something different. Arriving in a blaze of change, their new Headteacher, Beki Vargassof had a vision for the school that uprooted any trees and ushered in a more sleek and corporate look, while retaining some fun and energy for the kids.

Learning that never stops.

With our resolve to never use a tree, we set about designing a logo and icon. The idea came from the letters ‘f’ and ‘c’ interweaved together to emulate an infinity symbol. The idea being that learning never stops at school, and when a year group graduate another one is waiting in the line to start in reception.

Learning that never stops.

With our resolve to never use a tree, we set about designing a logo and icon. The idea came from the letters ‘f’ and ‘c’ interweaved together to emulate an infinity symbol. The idea being that learning never stops at school, and when a year group graduate another one is waiting in the line to start in reception.

A fantastic reception

Our brand has been received with huge praise from everyone at the school. The children love it, the teachers love it and the parents love it. Beki and her team are true brand ambassadors, utilising the brand across aspects of the school including signage, workbooks, uniforms, prospectus and behaviour charts.

The school has recently doubled in size with our strapline ‘Love to Learn’ being blazoned across the top of the building in 5 foot high letters. That is how you brand a primary school in style.