The Friends of Food Co.

Reinvigorating the pickles market with a new brand

“We want to re-invigorate the pickles market”. Our brief from Singapore was clear, the company wanted to launch their popular pickles in the UK, and they wanted to do it with a bang. With sales and distribution in over 20 countries, The Asian Food Factory required a distinctly British approach to their brand.

“We want to re-invigorate the pickles market”. Our brief from Singapore was clear, the company wanted to launch their popular pickles in the UK, and they wanted to do it with a bang. With sales and distribution in over 20 countries, The Asian Food Factory required a distinctly British approach to their brand.

The Asian Food Factory is a Singapore based food and beverage distribution company with an exciting portfolio of brands including Nut’si fun snacks and Fruit Shoot drinks.

Their range of pickles are selling well throughout the world, but they felt they needed a modern brand to launch in the UK. We coined the brand name ‘Friends of Food Co.’ as pickles were always eaten with other foods…they are the best friends to your burgers and wraps. We created a bold and colourful brand to stand out amongst the competitors. Twinned with a cheeky tone-of-voice, this ‘friendly’ brand is sure to bring the party to any pickles aisle.

The Asian Food Factory is a Singapore based food and beverage distribution company with an exciting portfolio of brands including Nut’si fun snacks and Fruit Shoot drinks for kids.

Their range of pickles are selling well throughout the world, but they felt they needed a modern brand to launch in the UK. We coined the brand name ‘Friends of Food Co.’ as pickles were always eaten with other foods…they are the best friends to your burgers and wraps.

We created a bold and colourful brand to stand out amongst the competitors. Twinned with a cheeky tone-of-voice, this ‘friendly’ brand is sure to bring the party to any pickles aisle.

Molly’s Lollies

Molly’s Lollies

Ice Lollies with a twist. They're packed full of fruit and vegetables!

BBC

BBC

We get asked to rebrand Marmalade

Oh! Berry

Oh! Berry

Juice drink packed with the newest superberry on the scene

Brisk Burgers

Brisk Burgers

Bringing a trendy burger joint to the outskirts of London

Nutrii

Nutrii

Bringing one of Scandinavia's favourite healthy snacks to Britain

Croft Myl

Croft Myl

A fresh approach to business space

AVT

AVT

Leading the charge of Audio and Visual Technology in Qatar

Forward Ladies

Forward Ladies

Reinvigorating an organisation that celebrates women in business

Humpit

Humpit

Creating a vegan foodie favourite in Yorkshire

Broadgate Chiropractors

Broadgate Chiropractors

Creating a thought-provoking brand for a modern chiropractors

Not Just Numbers

Not Just Numbers

Creating one of Yorkshire's best known accountancy brands

The Print Management Group

The Print Management Group

Creating a compelling brand for an award-winning print management company