Rethink Food

Visionary leader and former headteacher Nathan Atkinson said:

“We want to end hunger as a barrier to learning, and create a leading brand that teaches sustainability in food”

Brand Strategy

Brand Positioning

Naming

Visual Identity

Literature

Marketing

Rethinking a name and brand

Rethink Food are a young company with massive ambition.

They take food waste destined for landfill and distribute it to schools, particularly in disadvantaged areas, helping to tackle hunger and food insecurity. As a headteacher, their founder, Nathan Atkinson saw first-hand the effect hunger was having on his children.

Formerly called Fuel for School, then briefly Sustainable Education, they were a company with an identity crisis. Their business was changing to include education on food sustainability and the UN Sustainable Goals, then an exclusive deal to sell futuristic Tower Gardens, a new way of growing food without soil, in the UK.

We went back to the chopping board and created a new name – Rethink Food.

This became the perfect prefix to describe their core services – Rethink Food Education, Rethink Food Futures and Rethink Food Lifestyles.

Rethinking a name and brand

Rethink Food are a young company with massive ambition.

They take food waste destined for landfill and distribute it to schools, particularly in disadvantaged areas, helping to tackle hunger and food insecurity. As a headteacher, their founder, Nathan Atkinson saw first-hand the effect hunger was having on his children.

Formerly called Fuel for School, then briefly Sustainable Education, they were a company with an identity crisis. Their business was changing to include education on food sustainability and the UN Sustainable Goals, then an exclusive deal to sell futuristic Tower Gardens, a new way of growing food without soil, in the UK.

We went back to the chopping board and created a new name – Rethink Food.

This became the perfect prefix to describe their core services – Rethink Food Education, Rethink Food Futures and Rethink Food Lifestyles.

It’s time to Rethink Food.

We went to work creating a bright, modern and clever brand from the ground up.

With a smile-in-the-mind logo at the core, they now have a brand that looks fresh, inviting and immediate. We have used food illustrations throughout the brand twinned with some cheeky copylines.

The rebrand has only just launched this year to amazing results. The company have just featured on ITV News, The One Show and are in talks with other TV producers about telling their story.