We’re super excited to tell you that our director Paul and senior designer Dean have each won a competition brief set by Amnesty International and CreativePool.

CreativePool is a network for the creative industry, a place to showcase great work, broadcast news, hire talent and connect with other like minded creatives and brands.

Their newest initiative is called StudioCrowd, it’s a hub for companies and brands to source ideas, design and content by submitting open briefs and competitions to the network. The latest brand to ask for help was Amnesty International.

Help Amnesty International tackle demonising politics

Amnesty International is a global movement of more than 7 million people who take injustice personally. Independent of any political ideology, economic interest or religion, their main aim is to create a world where human rights are enjoyed by all.

The Amnesty International Annual Report 2016 exposed the very real risk of a devastating domino effect as powerful politicians backtrack on human rights commitments. They called it Demonising Politics, spearheaded by Trump, Détente, Erdogan and Le Pen.

The brief was to submit creative solutions to help Amnesty International tackle the recent rise in demonising politics to create an environment where policies pursuing freedom, justice and equality can flourish. No small feat hey?!

Read the full brief here.

Creativity for good is a new mantra at ALLGOOD.

What better way to use your skills than to enact change through ideas?

Read about The Do Gooders here.

Paul and Dean jumped at the chance to work on such a fantastic and complex brief. They relished the chance to use their ideas for something so powerful, and so they set off an separate quests to find solutions for Amnesty, working late nights, early mornings and fitting it around work.

The deadline came and they both submitted their ideas.

It was the perfect client. The dream brief that The Do Gooders would like to work on every day of the week.

Then the announcement came on Friday night.

They had both won.

There were five winning ideas chosen by Amnesty and CreativePool, Paul and Dean had scooped two of the winning entries. Now they both have the opportunity to have their concepts realised by or with the Amnesty International team.

Watch this space…

Vicki Maher

Author Vicki Maher

Vicki is our little ideas machine and accomplished branding expert.

More posts by Vicki Maher

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